Infographics are simply the visual graphic representation of data or information. Mostly, anything can be converted into an Infographic. Infographic have been in use for many years.
The first recorded Infographic, was in fact, sketched out in the year 1626 by a man named Christoph Scheiner, who used Infographics to demonstrate the Sun’s rotation patterns.
But the sudden upsurge of Infographics is primarily the result of the new easy-to use softwares available on the internet to create Infographics. Nowadays, anyone can create Infographics. Well, anyone who has interesting information and the right bend of mind to graphically represent them that is.
Research shows that the search volume for Infographics has increased by a whopping 800% between 2010 and 2012. There are various ways of data representation in an Infographic. The most common is reality art, or rather art. Besides, other statistical diagrams like bar charts and pie charts are also used.
Well, as the old saying goes, a picture represents a thousand words. That is probably the key reason for the popularity of Infographics. Complex information or data has suddenly become so simple to be visually represented.
Infographics can be shared through a multitude of social networks and hence they often go viral. They also reach a huge amount of global audience with the push of a button which printed medium can never do. With the company logo being at the bottom of the Infographic, it also creates genuine brand awareness.