Face book is a social media behemoth and they have numbers to prove it. There are 1.15 billion users of face book out of which 700 million are daily users.
An average of 36 posts is uploaded monthly by every user. 1.13 trillion Face book likes which is an average of 40 for face book user and 150 billion friend connections are established through face book.
Average time spent on the face book is 20 minutes and 25% of the users open face book at least 4 times in a day.
With all these traffic face book makes sense for the business. There are more than 2 billion connections between local and business people. 70% of monthly active FB users in US are engaged and connected to a local business.
50% of the social media users under the age of 35 follow their online friends product and service recommendations.