Retailers get their Heart on for Valentine's Day:
Consumers are expected to spend $17 billion on everything from chocolates, flowers, and jewelry to greetings cards, clothing, and even a special gift for a pet to celebrate Valentine's Day.
Consumers love to spend $ on Valentine’s Day:
Buying something special for a significant other, family member, friend, coworker, classmate, or pet on Valentine’s Day is making a comeback.
+23% Increase in consumer spending from a low point during the recession of the late-2000s.
+5% Increase in spending over the past five years.
Average Amount spent for Valentine's Day:
2012 (Projected) $126.03
Men Plan to dramatically outspend women this year:
Some Age Groups are more in the mood for Valentine's Day:
Here's how many of the different age groups plan on celebrating Valentine's Day.
Where consumers spend money on Valentine's Day Gifts:
Consumers do the bulk of their Valentine's Day shopping at the following Locations
Discount Store 37%
Department Store 33.6%
Specialty Stores 26.8%
Jewelry Store 10.6%
Tips for Retailers to increase Valentine's Day sales online:
1. Product Branding
2. Free Shipping Offers
3. Special Sections