It is a fact that mobile population is more than human population in UK. It is expected that the sales of tablets will overtake the sales po PCs within next 3 years. We can also see that 28% of UK people buy something or other using a mobile phone. And on Mother's Day, 50% of online sales came from mobile phones..
In 2010, Google was the first company to develop its sites and tools for the mobile. Out of the total mobile phone users inUK, 52% has smartphones. Search queries in the travel industry increased by 8% from the year 2011. The transactions worth $241 billion were made on mobile in 2011.