Social media marketing process involves gaining traffic for the website through social media sites like Facebook, Google +, Twitter, LinkedIn and several other social bookmarking sites.
Here are the top challenges that marketers face while implementing social media marketing technique:
Measuring the effect of social media marketing
Finding the target audience
Communicating with target audience
Selling products and services of company on social media sites
Developing a effective social media strategy
Identifying the effective techniques in social media marketing
Acquiring in-depth knowledge to use of different social media sites
Finding out suitable social media site for business from wide range of social networks
Out of various social media tools, 92% of marketers use Facebook, 82% use Twitter, 73% prefer using LinkedIn, 57% share products on YouTube and 21% of marketers share product images along with description on various photo sharing sites like Instagram and Pinterest.
Reports show that more than 94% of marketers use social media for promoting their product of which 83% marketers think social media will raise their product sales.