Online advertising, mainly, on YouTube has been one of the popular and effective way of advertising. Today, Most companies, organizations and businesses largely depend on YouTube for advertising. Even individuals use YouTube to promote their products.
In mid of 2007, YouTube started to expand, launching in nine countries and starting a mobile site. It was later that year that new models for advertising -- outside of the traditional display ads that can be found on most websites -- launched. InVideo ads appeared in August and Partner Programs began in December of 2007.
In 2008, YouTube launched an Insight analytics tool and a Screening Room. After lengthy negotiations, CBS and MGM full-length programming appeared in the site. In November, pre-roll advertising started playing before some content. That same month, the site announced Promoted Videos.
The number of advertisers using display advertisements on YouTube increased tenfold in the last year. More video is uploaded to YouTube in 60 days than the three major U.S. networks have created in the past 60 years.