Buyer is the most important for any business, hence understanding the behavior and fulfilling the needs of the buyer is very vital for the growth and survival of business.
More you engage the Buyer, the better, so understanding the content consumption behaviors C-level executives is extremely important.
A recent Forbes Study of more than 300 C-level executives at large US companies revealed surprising insights on the growing impact of video content:
- Video is becoming a critical information source for senior executives. More than 80% are watching more online video today than a year ago.
- Senior executives are turning to video more frequently. 75% said they watch work-related videos on business-related websites at least weekly.
- Work-related video can drive executives to take action. Overall, 65% have visited a vendor's website after watching a video.
So it's not surprising that video is fast becoming a critical form of content for buyers. It's also not surprising that the rise of content marketing has created too much content for any one person to digest, making the need for short, well-scripted and relevant video content all the more critical.
Promoting your business through videos is a great way to showcase your business, products and the knowledge of your employees. Here’s how you can get started with video marketing, even if you are on a tight budget.