Social media, in recent times is not just used to reach people or to reach potential customers but is also fast turning into a business tool.
With more than 1 billion users, Facebook is one of the top most business tools that companies have been using in present times. Every day, over 216 million messages are being sent on this site while over 350 million pictures are shared here.
Twitter, on the other hand, had almost 645 million users and everyday, people spend on an average, atleast 13 minutes twittering, sending out more than 500 million tweets. 60% of the twitter audience have been found to access it from their mobile phones while on an average every user has almost 208 followers.