Believe it or not, something as small as 1-second delay in load time can lead to reduced conversions, reduced page views, and reduced customer satisfaction.
All of these things impact your business’s bottom line. When you’re spending money on lead generation and various marketing mediums, the last thing you want is to have the people that visit your landing pages bounce without spending some time connecting with your content, products, and/or services.
Even how your site is coded can impact load times. Businesses that optimize their sites for speed had 17% fewer complaints about response time than companies that did not.