Trade shows provide a central scene for businesses to promote themselves and make deals either in a b2b or a b2c relation. These events rightfully receive focused attention as they are the favorite target occasions for decision makers to visit and have a look around.
(If not for some exploration, most of these influential businessmen are there as exhibitors anyway.) No wonder that according to estimates, Trade shows in 2012 generated more than $35 million in direct spending.
Smart businesses grasp these opportunities to get attention to their brands or new products. Marketing budgets follow the trend and significant sums are allocated to Trade shows in advance year by year. Compared to the funding of the whole exhibition project, actual booth accessories, the decors and settings of the stage take up only a portion of the budget.
But however small the relative cost proves to be, businesses often make the mistake of overlooking the importance of such invaluable instruments that can deliver the desired attention.
An average visitor will only spend a few minutes of his or her limited time if at all at your stand and that too only happens in case your booth is capable of catching the eye. Research has shown that Teardrop Flags are excellent for getting attention, a third of all passers by will have the urge to check out what they represent.
A branded setting that is rich in various displays of your logo helps your visitors to identify and remember you easier and longer. A canopy tent is perfect if you want to make a lasting Trade show impression this year.