Colors have a great effect on our minds and can influence our way of thinking and actions we take. The business oriented professionals and entrepreneurs who realise this and understand this fact apply it to turn the tables. It does affect in a positive way, when the right colors are chosen.
There are even studies that provide evidence on how color can impact our conversions. Find out some important facts about the way in which colors affect us from this infographic.
Purchase decisions are most influenced by visual dimensions, according to 92.6% people.
It takes only 90 seconds to judge a product after initial viewing. Nearly 90% of this assessment is done based on the color.
Majority of individuals do not purchase large appliances, if they find them in the color of their choice.
If you have a website for your business, you can test about the preferences of your customers. It may be useful to you to find what works best.
Well known corporations such as Performable, RIPT and Heinz have experimented with colors and the result turned out to be positive.
Knowing about what are the favorite and least favorite colors of your customers based on their gender, age group, etc will prove to be helpful for your business.