Content marketing is one best strategy utilized by the companies to get consumers identify the product and connect to their brand. Various tactics related to content marketing include blog posts, white papers, press releases and the content shared on social media will inspire the potential customers to engage with you.
This content marketing strategy even helps you in creating advocates, generates brand awareness, promotes either a product or service and assists the companies in converting leads to sales.
By measuring the three main aspects of content marketing such as awareness, consideration and conversion, the companies can easily see how far their online marketing campaign were successful. The main factors that are considered for measuring the success include total page views, bounce rate, video views, content shares and social recommendations.
To create awareness of a specific product, it is best recommended to share the content over different social media networks like Facebook, Twitter, Pinterest and LinkedIn. A survey demonstrates that 15,100,100 online customers navigate through social media to get information about desired product before finalizing their purchase decision.
Few successful outcomes of sharing content on social medium include enhanced website traffic, increased social followers and improved search engine rankings of each web page. By navigating through the below infographic, companies can get adequate information about various possible outcomes that you see by measuring the consideration and conversion strategies of content marketing.