When you go to shopping, you may not know what exactly you want to buy or what you are looking for, but the marketers can easily predict customers shopping patterns. They conduct certain trails to understand the choice and preferences of individuals and what inspires them. They collect information from shoppers on a regular basis and keep analysing their sales.
Find out the marketing strategies used by stores and how they impact on our spending in this infographic. Marketers are aware of the fact that shoppers want many choices, but they also want to make buying decisions easily. Products are placed strategically at locations that attract largest group of shoppers.
Companies constantly analyse which products are being sold, which are not and who their target customers are. Some electronic signs at malls have cameras that can detect where the focus of individuals is on the sign.
Cameras can also determine the gender of shoppers and then the electronic signs change accordingly. Companies and stores know how to make use of coupons to attract and inspire the customers into spending more.