Social media is effectively used by most of the individuals for communication with their close acquaintances, to create brand awareness and promote products over internet.
Here are few statistics related to social media for the year 2012:
Twitter is acquiring new customers every month and 83% of twitter users are members from last one year.
Over 22% of internet users log into different social media sites per day.
Users following brands on social media sites has increased by 106%.
More than 54% of Facebook users access their Facebook via mobile and 33% use mobile as primary way to access the Facebook.
Facebook is the most addictive social network and 22% of Facebook users check their account for at least 5 times a day.
On twitter, 76% of users post their status updates.
More likely, 33% of the twitter users are democrats.
Facebook has 47% impact on the purchase behavior and 37% said it has no influence on product purchase.