In the US, online dating is the largest industry after the pornography. The OD industry is accounted for $1.03 billion in 2007, and the projected growth is $1.65 billion by 2012. Over the last 10 years, the industry recorded 154% of growth for every year.
In 2011, around $932 million spent on the marketing of online dating services. Match.com, the online dating portals owns 29 million users and charges fee $35.99 per month. Currently around 100 million single people are found in the US, 40% of them use online dating services.
Around 17% of couples married in the last 3 years met via an online dating service. Only 33% of overall total online dating people will find a relationship. In the remaining 66%, 33% of people lose hopes and close their accounts. Another 33% of people try finding for a right partner.