Over the last few years investments on digital marketing increased significantly. 41% of companies said they would reduce spending on print media. 64% of companies state they will increase investments on digital marketing.
Around 28% of companies have shifted marketing from traditional methods to digital marketing. 24% of overall marketing investment spent on digital marketing in 2011. On the other hand, online ad spending is predicted to increase from $40 billion in 2013 to $50 billion in 2015.