Participation in social networking activities has not just brought in revolutionary changes in individual lives but also changed the face of marketing. Social media sites enlarged the scope of interaction and getting feedback from potential customers. They opened new spaces to increase the reach of businesses and companies.
Today, 65% of US adults have an account on at least one social network and the usage increased 8 times more than the usage happened in 2005. While 80% of users like to connect with brands via FaceBook, 58% of consumers who like a product on FaceBook expects discounts or promotions.
Additionally, Social network users don’t stop at watching promos but read product reviews and leave feedaback via similar platforms. However it’s believed that social login, sharing and liking can have huge impact on e-commerce, marketers as well. Especially, marketers are gifted with new opportunities to send the right messages to the right customers.