Every CEO will think off the ROI when they invest some money on social media marketing. The company owners can easily measure the social media ROI by looking at the statistics relevant to sales, leads generation, social mentions, traffic and total followers.
Twitter and Facebook have been two leading social networks that have effectively promoted the products on virtual world. There are many companies that have been benefited by utilizing these top social networks. BaseballRose.com has generated $1000 revenue by spending an additional $200 to acquire fans on Facebook. Apart from increasing the sales ROI, social media will even enhance the customer support and increases the brand identity.