Social media is just not a media channel, it can be effectively used as a communication tool by the marketers to improve their company sales. Social media has become vital part of efforts put by many small scale and large scale organizations, or firms in order to engage with the end-customers and key stake holders in a direct way.
It is clear that most of the B2B marketers make use of different social media sites as effective marketing tools. From different social media channels that are currently used for lead generation, 83% marketers use LinkedIn, 80% have reported using the Twitter, 80% of marketers have used Facebook and other social networks that were repeatedly used by the B2B marketers are YouTube, Pinterest and Google+.
As per a survey, it was reported that 79% of B2B marketers used social media for creating brand awareness, 74% used it for acquiring new customers to the business, 71% have reportedly used it for generating leads to their business and 64% of companies have used different social media channels to retain their existing customers.
The common challenges that most of the B2B marketers face in using social media channels for their business include producing most engaging content, creating different varieties of content to meet varied users and low budget.
From the total social media generated leads, 9% are generated via Facebook and LinkedIn, 32% of leads are originated through Twitter network.