Social media marketing is the process of marketing through social media sites like Twitter, Face book and YouTube.
By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching "Digg this" and "Tweet this" tags to the end of articles. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.
With the increase in the usage of the social media and with lots of response of the consumers from the social media advertisings there is a shift seen in which the advertisers and social media marketers are more interested in the social media marketing.
This trend is seen worldwide.