The info graphic traces the role of social media in travel industry. It is said that more than half the travelers in the world use social media and an equal percentage of people have been inspired by travel posts on them. Some of the interesting highlights of consumer behavior among travelers are discussed here.
The most commonly used social media platforms by travelers is Facebook, Google and Twitter. Over 62% of the personal travelers are known to use search engines for their inquiries. 64% of the up market travelers watch travel videos to choose their destinations. The most common travel related activity among mobile users is checking the airfares.
Among travel apps, those that facilitate hotel deals and flight fares are the most popular. Most travelers browse up to 4 websites to get best deals. The stretch of web is so far that about a third of the travelers today book exclusively through online means.
As for the future of technology in travel, the number of people dependant on mobiles and internet are only expected to increase. By the year 2015 50% European travelers are going to make bookings only through their smart phones. Finally by the year 2016 mobile commerce is expected to grow by 55% giving a big boost to the growth of travel sector.