With the Winter Olympic games being held in Sochi, Russia this year, a lot of reporting and trending have been taking place through social media sites as well. It has been found that with the use of these social media platforms, athletes and brands have been competing for consumer engagement and have been quite successful too.
Even though the social platform usage data shows that it is lacking behind in terms of the social usage made during the London Olympics, brands are quick to find new and creative ways engage their customers.
The top 3 countries using social media have been Canada, United States Of America as well as United Kingdom.