However the main approach of both traditional media and social media is to enhance the business profits and drive more customers to the business. There’s a slight difference in the engagement activities and cost associated with both these Medias.
Though traditional media is bit expensive, the results can be seen in short time and the success gained through this media is hard to measure. On the other hand, social media is inexpensive to implement and time-consuming. In terms of trends, social media has increased by 65% while traditional media managed an increase of 11%.