In our fast paced world today, the mobile phone is a ubiquitous part of our lives. 90% of mobile or cell phone users send text messages. As a result, Marketers have recognized the important role that this medium can play in communicating with target consumer markets.
Businesses who fail to recognize the importance of the text message as a worthwhile business tool will miss out. This infographic covers the area of SMS Marketing and how it can positively affect business but also the issues that need to be looked at prior to beginning any SMS marketing campaign.