It’s no secret that relevant and valuable content can help raise brand awareness and exposure. With today’s consumer facing information overload, every day they turn far too much great content goes un noticed.
Thanks to research we now have a better understanding of psychology behind what drives consumers to share the content.
The content goes viral if it is positive and evokes emotion and Interesting and surprises the reader.
The content goes viral if it is positive and evokes emotion and Interesting and surprises the reader. A New York Times Article study found out that lengthier contents are often shared a lot than the normal ones.
Top 5 emotions triggered by the content are Amusement, interest, surprise, happiness, delight.
key drivers which makes content viral are:
- Social currency
- Practical value
- Story telling