Ofcourse it is not just about Christmas time when we might go on an overdrive and buy stuff while shopping for gifts in this festival season that might not actually be of much use to us in the near future or ever, for that matter, but we buy them nonetheless, for while shopping, retailers try and play with our sub-consciousness thereby making us buy those stuff.
Which is why caution is of utmost necessity while shopping and certain things must be kept in mind and need to be reminded over and over again so that that sub-conscious appeal to go overdrive do not hit us or even if it does, so that we might be able to curb it on time.