The birth and detonation of Search Engines has redefined the traditional ways of searching and advertising.
The above chart tells us interesting facts about the influence and penetration of search engines.
A significant 82.6 % of internet users depend on the search engines. Google, the giant player in the realm of search engines has notably into SE market, mainly, during 2007-11 leaving behind Yahoo.
A 52% of US companies have started allocating their funds towards search engine marketing. In 2008, it was just $12,241 but in 2013, it is projected to invest $523,380.
The traditional advertising modes are seemed to be replaced by SEO. Although most of the companies still depend on the most influential print advertising, 52% of small businesses are increasing their SEO Budget.
And 63% of them feel that the creative of social media are more loyal when compared the regular customers. 94% of them apply keyword or key-phrase method to grab customers globally.