Web video is seeing massive growth. Watching video online has become a mainstream activity. With new devices, video everywhere has become a reality.
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. Mobile users who view from mobile device are likely to share videos online in social networking sites.
The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion are of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do.
That’s led to Web video ads being the bright spot in an otherwise tough market for publishers. The big question is whether the growth in continuous and investing in it is a good option.