For marketing, while SEO has its own advatages, online branding offers many benefits. In certain instances, marketers may be confused to use whether SEO or online branding. However, we bring in the benefits of both strategies for marketing a product or service.
Search engine optimizer is popularly known as SEO and a process of improving the rank or visibility of a website by editing its content and HTML including associated coding and removing barriers to the indexing activities. However, SEO has nothing to do with online branding. The more you do SEO the more you attract visitors and customers.
On the othe hand, spreading your brand and getting recognized by the online world is online branding. Social media sites started helping marketers to promote their products more effectively than ever before. The brands are noticed when the internet users while using certain social networking sites resulting in purchasing your product or service.