Email marketing has evolved one of the most effective methods of marketing. It is nothing but sending a commercial message to a group of people using email. The emails could be regarding ads, requesting business, solicit sales, donations, loyalty building, trust, and brand awareness.
In the US, for email marketing, firms allocated $1.51B in 2011 and $2.468B in 2012. The email marketing can be classified into 3 types such as email newsletters, transactional emails, and direct mails.
It is cheaper than traditional marketing methods. Emails can reach corners of the world and enable you to personalize and greet every person you target.