The details regarding the online and traditional advertising with respect to its types, advantages and disadvantages can be studied in the following article.
When medium of internet is used in order to promote or to advertise a product it is known as online advertising. Various means of online advertising are Google advertising, display advertising, Geo targeting, Flash/DHTML advertising, banner ads, social network, blogs, network advertising, pop up advertising, online videos, mobile marketing and email marketing.
Traditional marketing on the other hand is a means of advertising through mass media in order to convey the message to mass audience. The means through which traditional marketing can be done is TV, magazine, trade shows, Print Media, Radio, Bill Boards, mailing lists, location based media, celebrity branding and others.
There are various advantages of online advertising like easy promotion, reduced cost, targeted customers, worldwide reach and real time results. Some of the disadvantages associated with online advertising are problem in viewing, options are too many, fraud risks are high, distracted consumers and customers ignoring the advertisements.
When it comes to traditional advertising, various advantages include low cost, high success rate, improved targeted traffic, building partnership and high advertising revenue for the publishers.
The statistics show that advertising spending from the year 2011 to 2013 has been highest on television that is followed by print and online advertising.