This intriguing installation by YesYesNo was developed for the Nike retailers, so that hundreds of thousands of users could know how much they have run, how long it takes, where they have been, and other important information, which is added to the database. This is basically a sensor, placed under the foot bed of the shoe. Though the Nike+ website has significant space for personal data storage, this add-on is simply a refinement to the process.
This well designed software works in a fascinating way – it cannot only map out all its users as a collective source of energy, but even concentrate on the individuals at any point of time. The entire city is covered through this, and it’s a spectacular site to be seen. In working, the team members involved in the making were Zach Lieberman, Theo Watson and Emily Gobeille.
The three major cities that were experimented upon with this mega idea were New York, London and Tokyo. The animations produced by this software were indeed a new way of bringing the cities to life, and though obvious, it must be said that that’s how the software got its name.
When detailing further about the software, one learns that it was made with openFrameworks v007b. Also, the OpenStreetMap’s team provided its support in making this set-up a huge success, with its maps and GPS alignments. As stated, the city is defined by the constant changing of paths, formed by the people who run on them.