Mobiles have become the latest gizmos to search information.
A survey of mobile searches versus desktop searches has revealed interesting facts. Most of the desktop searches happen during the mornings and later in the night. Whereas, mobile searches happens in the twelve hours after noon up till 10pm.
The top 10 sites browsed on a mobile are the social networking and email sites; Facebook being the number one. The average response time for a desktop search is about 1 week as compared to the 1 hour of a mobile search.
Also, 70% of the mobile visitors respond to search results as against 40% of the desktop visitors. As a consequence, those sites which are mobile optimized are found to receive 11.5% higher click-through rates.