Mobile marketing has changed the face of conventional marketing. For its unparalleled benefits mobile marketing is on the rise.
Nuance presented strange findings of a survey of customers. Mobile apps are becoming important channels. 70% of mobile users have more than 10 mobile apps on their mobiles. 29% of users have installed more than 30 apps.
At the same time, 60% of mobile phone owners download 5 apps per month. Users are happy if a company provides them with a customer service app. They like the app because it’s more convenient, etc.
However, 81% of users advertise about a good app through word of mouth. Apps related to retail and banking sector are downloaded and used widely.