Do you remember blogging fetched American presidential post in 2004? Even in the next elections, 2008, social media helped in winning US presidential race. So what doest that make 2012? as you all know, it is none other than a mobile device that is playing a vital role in influencing American citizens.
Currently, as many as 274 million American (88%) own at least a mobile phone while 53% of them are smartphone users. Similarly, 70% of the most active iPhone states vote Democrate and 70% of the most active Android states vote Republicans. When it comes to casting votes via mobile devices , 54% of Democrats and 49% of Republicans are willing to vote with a mobile app. Similarly, 49% of men and 47% of women are interested in voting through the same.
Mobile advertisement expenditures reached $1 billion recently. Over $54 million is expected to spend on digital platforms that include mobile. Obama for America has become the hottest mobile app. The another app, Square helped candidates raising millions funds in the elections.