Marketing automation through social media is a business technology that focuses on segmentation of prospects, targeting prospects, creating marketing campaigns, scheduling the campaign and feeding the automated data back into the system.
The main intent of social marketing automation is to identify the brand ambassadors of various companies, identify new business prospects to increase the marketing database and find the social followers who are interested in becoming the customers of company.
Social prospecting in an integral part of social automation that helps to gather the profiles from social media based on the customer criteria and social scoring is the segmentation logic that helps in meeting the specific goals associated with business. The social scoring is implemented based on the demographic information. Try to list all the company products on social media networks like face book, Twitter, Pinterest, YouTube, Flickr etc for making effective business.