Anyone who puts up an ad on the internet does so with the hope that it might go viral and bring in some great business. But to make that happen it is necessary to understanding the workings of the mind of the internet user.
Every month the internet is bombarded with almost 1.7k advertisements but only about 14% of them are seen. That is because individuals are not even exposed to 54% of these ads while of the 46% that they are exposed to, they watch only about see 14%, which means that its almost a wastage of $8.4 Billion.
The trick to get seen might be quite simple actually. Having a human face or even that of an animal will ensure that you ad will definitely get seen.