Nationwide survey to find out how people compare themselves to each other. It turns out it's in our nature to compare. Loads of interesting facts were identified, as a lot of people would use their friends newly decorated house for inspiration and most of young parents are likely to post a photo of their newborn on Facebook. People from the south of England are more likely to want to test drive their friends new car compared to the rest of the UK, while people from Northern are more envious when seeing their friend with a new phone.