Women have transformed a lot these days with the changing times and advancement in the thought process evoked by the society. More and more women are going out of the way to explore the world so that every area of life is better discovered.
Starting from hosting cooking blogs to shopping online is what the women of today is capable of indulging into these days. Even companies are not leaving any stones unturned to tap this recent trend that the modern women are setting as a standard in the society.
While having said this there are many unexplored areas that the companies still need to tap to reach out to the real needs of women.
1. Marketing To Women
For marketers reaching women online is getting easier every day. Women spend their online time in activities such as email, social network browsing, blogging, online gaming and last but not the least online shopping. But 90% women still feel that that their needs are not understood thoroughly.
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2. Women’s Mental Health
Some of the top women’s health issues point towards depression disorders being the highest accounting for 41.9% followed by alcohol dependency, unipolar depression and eating disorders. It is believed that 38.5% adult women in the US report poor mental health.
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3. Men Vs. Women
In a comparison between men and women it has been observed that men make more money while women are better drivers. Besides it has also been noted that women are smarter than men and also live longer than men.
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4. Hair Loss In Women
Research has shown that 66% women think about hair loss at least once in a day while 65% avoid some kind of activity. In order to conceal the hair loss 73% women have styled their hair, 60% used products, 37% taken supplements, 31% have worn scarves and 12% have used hair extensions.
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5. Desirability Numbers Top 99 Women
A survey was conducted to understand the desirability of men in terms of on the basis of parameters such as profession, education, age and relationship status which identified top 99 women. The survey suggested many names of women who figured in the top 99 such as Blake Lively, Mila Kunis, Sofia Vegara, Selita Ebanks just to name a few.
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6. Canadian Women Business
In Canada one out of every three women is an entrepreneur. The growth rate of these phenomena has been 23% from the year 2001 to 2011. The statistics also revealed that women entrepreneurs worked more number of hours weekly than the employed women even when they chose their own time schedules.
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7. What Women Want In Communication
Women are looking for real connections in a highly tech enabled always with the world. About 47% of the women do not like being distracted by technology when having a meal while 30% think that there is too much technology available. Another 19% women think that phone is an extension of self and keep checking it all the time.
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8. What Do Women Really Want From Men
According to women there are certain characteristics that they look for in men such as women in the age of 21-25 expect a perfect man while women in the age group of 26-35 expect good looks and stability in men. And for women in the age group of 36-40 expect men to be financially secure.
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9. America’s New Job Creators Are Women
More and more women in America are taking to small businesses which account for 99% of the employers in the US and there has been a 20% increase in female ownership in small businesses between the years 2002 to 2007.
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10. Women In Organizations
It has been found that recruiting and retaining women is the key to success for many organizations and the primary cause for this is that gender balanced teams always increase performance. Secondly 16% clients are women apart from women becoming more educated since 2010. But it has also been observed that 50% of women leave their employment after having children.
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11. How Men And Women Spend Money Differently
While 63% of women indulge in shopping to boost their mood only 39% men indulge in shopping to boost their mood. During times of depression women spend 57.9% on clothes, 37.4% on food and 32.4% on shoes while men spend 27.4% on electronics, 26.6% on music and movies and 21% on clothes.
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12. Women Top Celebrating Women Business
Times have changed and there are more women than before at workplaces and also at the colleges than men. Women earn 81% more than what it was in the 1980s apart from more number of women starting their own businesses. About 22 fortune 500 companies now have female CEOs when compared to 12 in 2011.
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13. How Women Can Earn Higher Income
One can earn higher income than men while moving up slowly. The pay has been noted to be higher for women who are either childless or unmarried with about 8% higher median average salary. In most situations women have made use of higher education opt attain career progress than men.
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14. Women Blogs And Social Media
Women always trust blogs and social media. There are about 81% women that trust blogs, 67% women trust facebook, 73% trust twitter and 81% trust pinterest. This trust brings about women buying the products that are recommended in the blogs and social media.
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15. Celebrating Women Manufacturing
There is an increase of about 50% women who are in workforce and about 100% increase in women in manufacturing. Also there has been an increase of about 400% women in defense plants. Rosie the Riveter inspired a social movement that increased the number of working American women.
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16. The Rise Of Women Carrying Concealed Weapons
There has been a steep rise in the number of women carrying concealed weapons with gun store owners reporting an increase. There is a rise of 83% women in 2009 buying guns for personal protection.
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17. Women Business Owners Are Empowering Tomorrow
The total number of women doing businesses has reached million and earnings have surpassed trillions. There has been an increase of women entering business up to 54% since the last 15 years and there are 7.7 million employed by women owned businesses.
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18. A Look At Women In Stem Careers
A look at the total number of women in STEM fields such as science, technology, engineering and mathematics reveals about 4.7% have a lower employment rate as compared to NON-STEM employments which stands at 5.4%. But there is a requirement of 30% openings in STEM related fields in large cities.
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19. Men Vs. Women Facebook
On an average men and women have about 130 friends on facebook but it has been noted that women have 55% more posts on their walls than men. About 26% of women on facebook say that they are single while about 33% men say they are single. Even the profile description of women is more than that of men.
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20. Women : Election 2012
There are about 18% women in the congress and about 78 women in the US house besides 20 women in the US senate. There are in all 5 women governors in the US states and about 77.2% increase in the women in elected executive office.
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