Search Engine Optimization (SEO) is about using the search engines for getting online user traffic onto a webpage or a website of a business. This is possible once the business’s online website comes up on the top, which is usually the first two or three pages of the organic search results on popular search engines like Google, Yahoo and Bing.
1. SEO Software Survey 2011
Of the 420 participants that Skyrocket SEO surveyed from across the globe, 32% belonged to the US and 24% to the UK. In addition, 54% of the total participants worked in an business employing 11 to 50 people and 40% worked in a business with less than 10 people. 39% of the total described being employed as SEO consultant while 23% described themselves as self-employed SEO consultant.
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2. Visualizing Search Engine Optimization
Around the world, almost 82.6% of online people use search engines and Google is the undisputed leader of market share in this space. In the US, the spending on search engine marketing grew from $12k million in 2008 to $20k million in 2013. Also 52% of the US companies were spending more on SEO in 2010 as compared to 39% who were spending about the same and 9% who were spending less.
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3. An Easy Guide to SEO
SEO stands for search engine optimization and this is why it matters. Almost 92% of the 243 million North Americans using the internet use search engines frequently. Also 80% only look at organic search results and do not bother about paid search ads. Also 78% conduct research before a purchase.
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4. How to Learn SEO
Going behind the right people on Twitter or Google plus can get you authentic SEO skills and reading the Google SEO Starter Guide, SEOmoz Beginners Guide to SEO and SEObook Guide to SEO can certainly help.
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5. The SEO Puzzle
SEO is a dynamic puzzle and we need to update content constantly to sustain the rankings for a longer term. The On Page factors of a successful SEO strategy must include Quality Content, Keywords, Engagement, Freshness, Website coding and architecture. Off Page factors should include looking at social factors, links, reputation management and personal preference.
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6. SEO beats PPC and SMM for Lead Generation
A latest survey carried out on digital marketers reveals that SEO is the top source for generating leads. While PPC and SMM stand at 24.8% and 17.9% respectively, SEO stand out at 57.4% for B2B marketers. For B2C marketers, these ratios are 34.2%, 24.8% and 41% respectively.
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7. How Important Local SEO Is For Your Business
Local searches per month number more than 2.6 billion; and between 2010 and 2013, there was an increase of 63% (almost 86 million people) in the share of local business information being searched using mobile phones.
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8. How to Thrill Google Hummingbird: the SEO’s Guide
The Google Hummingbird was born in Oct but was official announced on Sep 26. This one cares about the intent of the searcher and not her keywords. It is more accurate with queries that look more like a conversation sentence and impacts 90% of searches. It does not penalize websites and does not use indexing – helping Google with interpreting a search query more effectively.
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9. Content Marketing in SEO
Of the 500 professionals belonging to the Online Marketing, E-Commerce and SEO Services – more than half want their content marketing budget to grow and almost three-fourths use content marketing mostly for conducting campaigns on the internet.
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10. Google Panda Update up Close
Sites with good content get a higher score by Google’s Panda Updates while the below average content gets penalized. Upwards of 80% of penalized websites are yet to get back their ranking. Of the 14 Panda updates, each one improves the efficiency of Google’s search engine results.
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11. Think SEO does not matter
Every minute on the internet sees 2.9 million searches and search alone drives 4 times more traffic to web pages than social media. In addition, 93% of online explorations start using a search engine, 44% of shoppers on the internet start their search using a search engine and 60% of clicks tread to the top three organic search results.
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12. Ways to Create Compelling Content When You Don’t Have a Clue
Collate a list of top favorite blog posts from other blogs and then ask your online and offline friends as well as your readers for their ideas in terms of what they would like to read or ask them a question and get feedback.
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13. Google Penguin vs Panda update
While Penguin was launched worldwide and firstly appeared on 24 April 2012, Panda appeared only in the USA, firstly on 23 Feb 2011.
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14. Why Search Engine Optimization is Critical
Each month sees over 100 billion searches around the planet and 75% of these searches never end up into the second page. Since Google captures 80% of search market, how your webpage rates on Google is critically important to its online positioning.
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15. How the Google Antitrust Settlement Could Affect SEO
Google was recently cleared of FTC’s two-year investigation into alleged web traffic diversion by Google’s vertical sites popping up on the first page – which was lodged as a complaint by FAIRSEARCH – a lobbying group of search companies. This acquittal could mean that Google becomes more daring in its search innovations going forward.
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16. Why Content for SEO
Search engines like Google, Yahoo etc. compete on creating the best possible user experience and this translates into them promoting sites that offer the more relevant info to searchers. Original and quality content is this paramount to SEO success and having visitor-friendly content outpaces all ranking related competition.
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17. Past, Present and Future of Blogging
Almost 86% of online bloggers have at least an year of experience, while 68% have 2 or more years and 50% work on more than one blog. While 60% of them are males, only 75% have college degrees and an even smaller 40% are graduates.
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18. The Essence of website design and development and SEO
Getting the right customers to find and use your business becomes more critically important during recession times such as now. Thus, it is a do or die situation in terms of whether or not you have a professional website for your business.
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19. The Inbound Marketing Process
If you are looking to generate more leads from your website then you need to follow the follow these steps. Create a top-class marketing strategy and complement it with an equally high-class website. Then comes getting more traffic to your website and converting more of it to leads and eventually into sales.
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20. How we consume content from Brands
Opinions in blogs, reviews and discussion forums are read by 70% of online consumers in the US. In addition, almost 32% of them would believe what a stranger has to say in these forums, rather than a piece of branded advertisement or advice.
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