Media is a method of broadcasting or dissemination of information. It includes various forms of communication channels such as published online and offline modes. The various kinds of media are newspaper, magazine, internet etc.
Information is one of the biggest sources of knowledge and many people seek to gain it by accessing different media available to obtain good content.
1. How social media is changing the world
Social media is changing the way world lives and reacts to many situations. It is believed that more than 50% people learn about breaking news on social media.
Even NYPD made use of twitter tracking system to nab criminals who blogged about their own crimes. Other areas that social media has impacted are education, employment, voter participation, political change, economy etc.
2. Social media’s impact on relationships
Social media has the largest impact on relationships between people with over 845 million users on social media sites like Facebook who list themselves in some sort of relationships. There are both kinds of people on facebook who thank facebook for helping start a new relationship and also those who curse facebook for relationship stress.
3.The world of telecommuting
Many workers across the globe would prefer to telecommute if permitted by the employer as they have multiple benefits. Some of the benefits of telecommuting are helps keep 83% women employed, less stress, better work and family balance etc. on the negative side some feel that telecommuting leads to lower promotions, lowers boundaries between work life and family life etc.
4.A Day in the Internet
Internet is filled with information and in one day there is so much of information exchanged on it that it can fill 168 million DVD’s. Approximately 294 billion emails are sent and 2 million blog posts are written. People spend about 4.5 billion minutes on face book and 532 million statutes are updated.
5. Social media is running our minds
Social media has a vast influence of the lives of people. Research has found that social media has changed the way people multitask, have social interactions and obtain the ability to focus. These things have led to greater impatience, decrease in attention span and have lead to an addiction to the social media.
6. Social gaming industry
The world of social gaming industry has transformed and grown by leaps and bounds. While the distribution of social gamers is classified into gender basis the female usage is at 54% while that of male is 46%. The average age of social games users is highest in the age group of 46+.
7. Why B2B business should leverage the potential of Social media
Social media helps to leverage customer acquisition and retention as well. Thus a good social media strategy provides professionalism and the needed credibility to the brand of a business. More than 56% companies are increasing their spends on social media advertising this year.
8. Mobile friendly emails
The number of people checking their email on their Smartphone has been steadily increasing with America at the highest at 73%. Marketers today are facing the biggest challenge of launching mobile friendly email communication. Many people are motivated to read emails on mobile phones as the subject is interesting or check them quickly or save time and so on.
9. Social media influence
Use of social media is time consuming and makes people stuck to it for many hours. Thus many companies have made use of it to relate to their customers and keep them engaged. The influence of social media can be assigned to attributes such as it is ubiquitous, time consuming, habit forming and influence on offline living apart from helping businesses succeed.
10. 2013 The State of News Media
The challenges of the news media intensify as there are many opportunities for the users to access information. With many media options such as television, cable, newspaper there has been a sharp decline in usage of these sources when compared to the new digital media.
11. The effect of social media on commerce
Social media plays a significant role in commerce with the number of people making use of social media increasing significantly. The two key areas that has seen a rapid increase is online shopping and mobile shopping where people obtain deals and promotions from social media sites.
12. 2014 Marketing Statistics
Marketers make use of dynamic content that provides personalized experience to the audience. But the top trends point towards a trend towards the marketing mix with important components that can be used. Some of them are social media, email marketing, content marketing, event marketing, SEO, PR campaigns and PPC campaigns.
13. How social media influences businesses
Social media has a lot of influence on many businesses. Some of the statistics help understanding this aspect better. About 27% of total time people spend in social media sites, 84% of online shoppers use social media sites etc.
social media produces about double the marketing leads when compared to any other marketing method such as telemarketing, direct mail etc.
14. A brief history of print
Printing can be dated back to as early as 751 and 705 AD with print taking place on mulberry paper scroll. Subsequently printing on cloth took over only to be overridden by block books and woodcuts printing. Print has also been in existence during the World War 1 and World War 2 with poster and leaflet printing during these times.
15.The ROI Of Social media
The return on investment of social media marketing is a contentious topic with more and more businesses looking forward to increasing the amount of resources spent on this method of marketing. With about 96% of businesses looking at obtaining key values for social media marketing the ROI seems to be the key factor.
16. How fans engage with social media
There are seven different kinds of social media followers namely the quiet follower, the casual liker, the deal seeker, the unhappy customer, the ranter, the cheerleader and lastly the loyal fan. These different fans play a major role in the marketing efforts that a business makes online. Understanding these different types of followers can help businesses target customers in a smart manner.
17. Social media survey
Professors are increasingly making use of social tools available to facilitate engagement and promote learning. As a result of this new found mode of communication the student professor communication has improved by 78.9%. But there are certain privacy and integrity issues that are yet to be addressed.
18. B2B Content Marketing Trends in 2014
Content marketing is of growing importance to B2B organizations with about 93% companies using it. There are 13 tactics that most companies use on an average to reach audiences which include social media, articles, newsletters, blogs, events, case studies and video.
19. What to plan for in 2014
While many concerns with regard to budget and consistency were found about 70% of B2B companies look forward to increasing mobile inputs in 2014. Besides these companies also plan to increase involvement in social media marketing with emphasis on content marketing by about 64%.
20. 14 digital and social media marketing trends
The 14 trends that help a company take off in 2014 are content marketing, big data, images, engagement of social enterprise, social crowd sourcing, location based advertising, hash tags, mobile marketing, social media, marketing transitions, data visualization, digital budget, SEO and lastly inbound marketing.