This infographic details the necessity and usability of the “hreflang” annotation for SEO. Structurally speaking, HTML annotations are extremely important for well-done SEO that is both effective and efficient, because valid annotations make it a lot easier for search engines to index pages on a website. In the case of the “X-Default hreflang” annotation, search engines are encouraged to target pages written in a specific language.
How to Use the X-Default Hreflang Annotation
This little bit of markup code will go in as HTML link tags within thetags on your page, for instance, on the page URL http://mysite.com/en-ca, the code will read this way: . It’s a simple little addition to ensure that your website gets read in the language that pertains to its geographic location.
Simply put, the when the location is set to the X-Default, you can rest assured that any international visitors to your page will not end up reading information they don’t understand. Overall, you’re bound to see a definite group of numbers on the rise all because of this one annotation.
The result will lead to your website seeing higher numbers of indexing, increased impressions and an increase in organic search, all because your website will be a lot more accessible.