Recently, we have seen that SEO market is booming. Some companies in the list of services offered there, and Search Engine Reputation Management, otherwise - SERM. SEO is a complex of measures aimed at forcing the negative reviews of the issue and replace them with positive or neutral feedback.
To start working with the system to create a list of requests that will be fully compatible with the description of your company, products, or services that you provide. Next, make a phrase with the words from the list. To be precise, these words should be added to the various "reviews", "comment", "comparison" or any other expressions that may apply to your type of business.
Now you need to select from the search engine results are the links that are considered "efforts" of your competitors as well as customers who are not very positive about you at various forums and blogs.
This service is not offered in small prices. The fact is that in the course of the work, it is necessary to make a number of queries, and even the "beat" of the issue of large forums, blogs, directories, news portals and so on. Another of the reasons for the rather big cost of this service is that it depends on the reputation of many, if not all.
After all, even a little negative feedback or an event can destroy a reputation that has made the company. But if you still happen to you, then comes to the rescue «Search engine reputation management». In the complex there is a rather big luggage SERM tools to replace those negative reviews:
Provide reviews on blogs and news sites;
The ability to view those on major forums (in this case, a very big plus is conspiracy by the moderator of this thread, and that by agreement he blocked and suppressed messages from your competitors.