Social media like Facebook, Twitter, Pinterest has had a huge impact on the lives of many and also on the industries.
One industry which is being impacted is travel. This industry heavily depends on the word of mouth through social media. 92% of people said they would rather believe the recommendations from friends and family than the eye-pleasing advertisements.
Also 70% say the online consumer reviews are the 2nd most trusted source of advertising. Facts also say the same thing. 52% of Facebook users said that the holiday photos of their friends influenced their travel plan. People no more Google about hotels instead they use Expedia, Kayak and the likes of it to make travel plans.