When you spend hours and hours in marketing your sites on some social media platform and generally building the social community so as it would help you identify the leads, one silly complaint from even one consumer might actually ruin all the effort you have put in to building your site.
So how do you handle such a situation? Specifically, how do you handle this complainer? Well, one of the steps would be to recognize what kind of a personality your customers have because it has been found that they can be broken down into five prominent types. For example, you might face the meek customer who is not usually vocal and might put in a gentle enough complaint when pushed to the limit. In such a case, a mere apology would do the trick. But when faced with the aggressive customer, you got to be a little more careful because he/she might be quite vocal as well as aggressive and lengthy in their complain as such it works well to take this customer offline or directly mail him asking for the problem and assuring them that the issue would be dealt with at a priority level.