If you are marketer, you simply can’t allow yourself to ignore hashtags. Hashtags were firstly introduced back in the days where there were no social sites we are using today. Twitter was the one platform that really popularized them. They are basically a group of words something like #hashtag, #instagram, or some other word. Now, there are 3 crucial strategies for hashtag marketing and they are: trending, content, campaign and brand specific hashtags.
- Campaign and brand hashtags are special type of hashtags that you create for your own business and use them for promotions and marketing of brand. It is hashtag that is unique and defines your business. Campaign hashtags are ones created specifically for each of different campaigns. It has to be easy to spell and pretty short since you want people to be able to remember it.
- Trending hashtags are those who became very popular. If there is a trend that is connected to your business get engaged by using it. You can spread the message to big number of people. This is almost like giving your business those 10 seconds of fame. Use Google+ and Twitter as they are the only ones who have them on their sites. But there are also websites you can visit to see what’s trending, for example: hashtags.org, Statigram, or Trendsmap. Use these types of hashtags for developing and connecting to your audience and market that’s being targeted.
- Content hashtags and they are used in posts. They don’t have to be popular, branded or even trending. They are just simple hashtags connected to the content of your post. They can also improve the SEO side of your posts. Some of the most common categories where we see this hashtags are hashtags about events, locations, lifestyle and specific products.