Retail therapy is a well known concept by now. Retail therapy often has proved to actually elevate a person’s mood and energy levels. But since we are a little short on time nowadays, online retail therapy also works.
And what makes shopping more effective as a therapy is the availability of discount coupons. Studies have shown that when people shop online and they come across a discount coupon their oxytocin level shoots up, resulting in a subsequent decrease in the amount of stress.
Oxytocin is a hormone found in mammals that is commonly associated with love and happiness. The amount of oxytocin shoot up on receiving a coupon is 38% which is reportedly higher than the amount of oxytocin released during kissing and cuddling.
On receiving a coupon, people have been shown to have a slower and steadier heart rate and respiration rate. Sweating of the palm is also seen to be decreasing.
So all in all, coupons make people happy and ensure less anxiety and stress. Also, people have shown to be more joyous at receiving a coupon than a gift.