Facebook has grown from a social media site to being one of the undisputed leaders in the world as an advertising medium. Being exposed to a total of 1.26 Billion users of which 874 Million monthly users of Facebook are on mobile, Facebook users log into this social media site on an average of 13.8 times a day.
It has been found that business to business marketers using the Facebook audience and matching their emailing lists to it reportedly had a 20% to 30 % sale growth.
It has been found that using a captivating imagery not just helps increase sales but also that using the image of a smiling young woman has quite a positive effect of the brand image as well.