2013 saw the increase in content marketing and social media content by 15 % while 87% of the marketers use social media in order to distribute content and everyday almost 27 million pieces of content is shared online.
Article publication is used a tactic by 79% of the marketers while 76% of them use the social media and 65% of them take the help of blogs.
Also, content marketing is 31% cheaper than paid search media and much more effective as well. It has also been found that 38% of the companies have a content content strategy report and usually 62% of the companies outsource their content marketing work.
75% of the people who browse the internet, do not move past the first page of the search results which is why a lot of SEO tactics like keywords, title bags etc are used to keeps the traffic coming.