Coffee market in the US is currently an 18 million dollar business and is increasing at a rate of 20% per year.
More than half of America drinks coffee and on an average a consumer consumes 3 cups of coffee per day. Men consume more than the women. Most of the coffee is consumed at work.
Espresso, Brewed and Instant coffee are the most popular varieties of coffee. Most common additives to coffee are milk, cream, brandy and chocolate.
European countries of Finland, Sweden and Switzerland rank the highest in coffee consumption.